IT & tech
Software engineers, IT support, data analysts, cloud and cybersecurity specialists, project managers.
Talent management · Business services
The right talent
for every role.
Lei Rui Holdings represents and places talent across IT, professional services and digital media — from software engineers to TikTok creators — and handles the business side behind them.
Certified LGBTQ+ Business Enterprise (NGLCC)
Who we represent
We fill many roles
One agency for technical, professional and creative talent.
Professional
Finance and accounting, operations, sales, marketing, administration and consultants.
Creators & media
TikTok creators, on-camera hosts, speakers, performers and other creative professionals.
For talent
Talent management
You focus on the work. We bring the opportunities, the deals and the structure.
Career management
A long-term plan for your career — which roles, projects and partners to say yes to, and which to pass on.
Placement & bookings
We find and secure work: full-time roles, contracts, projects, events, speaking and brand campaigns.
Contract negotiation
Fair rates, clear terms and protected rights. We read the fine print so you don't have to.
Brand partnerships
Endorsements and ambassador roles with companies that fit who you are.
Public image & PR
Your bio, press kit and media requests handled with care and consistency.
Talent development
Résumé, interview and on-camera coaching, plus portfolio guidance to get you ready for the next level.
For companies
Need someone? We'll find them.
Tell us the role. We bring vetted people you can trust.
Full-time placement
We find, screen and introduce candidates who fit the role and your team.
Contract & project talent
Skilled people for a project, a season or a gap on your team — fast.
Creator & speaker bookings
TikTok creators, hosts and speakers for campaigns, events and brand work.
For talent & small businesses
Business functions, handled
The back office most independent talent and small businesses don't have time for.
Business setup
LLC formation, EIN, business bank account and the paperwork in the right order.
Bookkeeping & invoicing
Track every payment, send invoices, follow up on late fees and stay ready for tax time.
Contracts & admin
Templates, contract tracking and the back-office tasks that eat your week.
Scheduling & travel
Calendar, travel and logistics for every booking, so you only have to show up.
Operations
Simple systems for email, client records and scheduling that keep a small business running smoothly.
Business consulting
Pricing, offers, partnerships and growth plans for independent talent and small companies.
How it works
Three simple steps
01
Free intro call
Tell us where you are and where you want to go. 20 minutes, no pressure.
02
A clear plan
We write down what we'll do, what it costs and what success looks like.
03
We work together
We handle the work and send a short monthly update on progress.
About
Small team. Personal attention.
Lei Rui Holdings LLC is an NGLCC-certified, LGBTQ+-owned talent management and business consulting company based in Laguna Beach, California, founded by Rexford Del Ray.
We keep our roster small on purpose, so every client works directly with us — not a junior account manager. We are proud to champion LGBTQ+ talent and allies alike.
Contact
Let's talk
Talent, hiring company or business client — send a note and we'll reply within two business days.
- Phone(949) 447-7571
- Emailhello@leiruiholdings.com
- LocationLaguna Beach, California